Pros and cons of custom website designs

If you’ve decided to go online, you should understand that a website is a very important part of your online marketing strategy. And despite it seems to be a well-known fact, there’s no shortage in poorly designed websites. Thus, I find it actual and worth mentioning once again. First thing first, your website may appear to be the first (hopefully, not only) impression of the company that a potential customer will get after visiting the site.

Now, take a look at your site. What does it say about your company? Does it look clear, appealing and updated? Or maybe it looks simple, streamlined and professional? You can invest long hours in building attractive website appearance, incredible portfolio and inbound links, however, if SEO doesn’t work properly, the results won’t be satisfying. All the previous efforts will go out of the window.

Before starting to create a website, it’s quite important to answer one question – do you want to pay for it? Because if you aren’t really ready to make any payments, you should probably consider free website templates. Thousands of web users opt for templates to create their websites. Some of the templates look great, some look pretty simple and flat. But you will definitely find a template that would be close to what you’d like to get.

Pros and cons of free website templates

First and unconditional advantage of website templates is that they are very cheap or even free. If you’ve just set up a business and have very little budget to invest in a professional custom website, that’s a good option for you. Using a free website template, you will be able to allocate your budget elsewhere. Another prominent advantage of free website templates is that they are ready to use. All you need to do is to drop all the needed information and launch it online. Not a lot to do, yeah? The sooner you launch your site online, the more time you will have to earn trust and build a reputation. Using a free website template you actually become a designer who can make changes to the look of a site.

On the other hand, the best-looking templates are very popular and widely used. I’d expect you’ll find hundreds of companies who’d decide to use the same templates for their business. Besides, free website templates look like free templates. It will be difficult to hide this fact. Most people can say straight away that a website has been created with the help of a ready-made cheap template. Another big shortcoming of using free website templates is that they won’t ever give you uniqueness.

But if you’re ready to invest in your online business card, you’ve got much more options and potential. You won’t need any compromise. You can build a website that will look exactly like you want it to. Every aspect of the site will reflect your brand and business goals. In case you don’t have clear understanding of what you’d like to have, a professional custom web designer and developer will offer you the most suitable design solution so that it meets all your needs and demands. The important thing here is to decide whether you perceive website as an essential part of your marketing strategy or not and start from there.


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